Visibility & Content Strategy Lead

This Position Is Closed

Location:
Remote
Poland 🇵🇱 / Argentina 🇦🇷 / Colombia 🇨🇴

About the Role

The Visibility & Content Strategy Lead will serve as the bridge between technical excellence and brand storytelling. This role involves transforming complex technical information and project insights into compelling, structured narratives that elevate the company’s brand presence.

You will audit existing materials, collaborate with technical and business stakeholders, and craft engaging content — including use cases, business cases, website copy, and thought leadership articles — that highlight the company’s expertise and market positioning.

The ideal candidate has a background in IT services or consulting, with a unique blend of analytical thinking, creativity, and strategic communication. A solid understanding of UI/UX principles is important to ensure that content not only informs but also resonates and flows intuitively across digital platforms.

Who are we looking for?

Key Responsibilities

  • Review and audit existing case studies, client projects, and success stories to identify PR and content development opportunities.
  • Develop clear, structured, and reusable materials such as use cases, articles, business cases, and website content for both technical and business audiences.
  • Partner closely with leadership, engineering, and design teams to gather insights and translate them into coherent, impactful narratives aligned with the company’s value proposition.
  • Ensure all materials are technically accurate, data-driven, and relevant to market trends and target audiences.
  • Collaborate with UI/UX teams to integrate content seamlessly into digital platforms, enhancing user engagement and message clarity.
  • Maintain a consistent and authentic brand voice across all communication channels, such as  website, social media, internal materials, and presentations.
  • Contribute to developing an integrated communication strategy supporting marketing, recruitment, and brand visibility goals.
  • Participate in editorial planning and ensure alignment between content priorities and business objectives.
Required Skills & Qualifications
  • 4–7 years of experience in content writing, PR, or communications within IT, data, or software development sectors.
  • Proven ability to distill complex technical concepts into clear, engaging, and impactful messaging.
  • Exceptional writing, editing, and storytelling skills in English (C1+ level). Spanish or Polish proficiency is a plus.
  • Strong interpersonal and communication abilities to collaborate effectively with leadership, engineers, and cross-functional teams.
  • Creative and proactive mindset — comfortable challenging assumptions, proposing ideas, and shaping narratives.
  • Familiarity with UI/UX principles and website content architecture.
  • Analytical approach with the ability to support content through data, insights, and research.
  • Self-starter attitude with strong organizational and delivery skills.
Preferred
  • Experience with corporate PR, technical journalism, or employer branding in IT or consulting.
  • Background in linguistics, journalism, communications, or computer science.
  • Knowledge of content architecture and how personas interact with web content.
  • Portfolio demonstrating previous work: articles, case studies, or branded content.
Personal Qualities
  • Flexible and adaptive to shifting priorities.
  • Collaborative but confident to express independent viewpoints.
  • Curious, analytical, and emotionally intelligent.
  • Strong sense of ownership and accountability.

What we offer

Work:

  • Flexible working hours;
  • Collaborative, friendly team environment;
  • Remote/Hybrid work;

Life:

  • Company social events;
  • Annual corporate parties;

Health:

  • Comprehensive medical insurance;

Education:

  • Allowances for professional education;
  • English language courses with native speakers;
  • Internal knowledge-sharing sessions.

About Proxet

Proxet is a professional software development firm trusted by clients from around the world. With our expertise in AI and machine learning, we help businesses reimagine their possibilities and transform ideas into tangible digital solutions. By providing core services with an emphasis on data practices, we shape the future, one step at a time.

If you’d like to join our Proxet Nation and work closely with high-level professionals and our engineers, fill in the form!

RECRUITER:

Anna Duzhyk

Interested? Let's get in touch!

Tell us about yourself, then leave a link or upload your resume and we will get back to you soon!

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Interested in this closed position? Let's get in touch!

Tell us about yourself, then leave a link or upload your resume and we will get back to you soon!

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Thank you!

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Please Note: Your friend must be aware of the referral. The referral bonus is paid out after the end of the trial period.